Direct Marketing Association Services
DMA gives members the tools and services to do their jobs better. Whether it is customized information, legislative representation or specialized education - we've got it covered! For more information about DMA services call 212 768-7277 or e-mail us at membership@the-dma.org.
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News & Publications
Industry News
Keep up with the latest news in the direct marketing industry. In addition to articles produced by DMA staff, we provide a daily news summary of public media and updates about our association.
MyDMA Newsletter
MyDMA e-mail newsletter is free to both members and non-members. It will provide you with information about the latest research, news, events and other direct marketing information. (You must have a Web account for this Web site to subscribe).
Best Practices
Research
DMA conducts research into industry trends and practices. For example, our Response Rate Survey, which delivers response rate benchmarks, or our Statistical Fact Book, outlining statistics, projections and information from more than 65 leading research sources in one incredible report!
White Papers
DMA Web site provides white papers from the DMA and experts in the industry covering best practices, case studies and how-tos.
Library
The reference materials within the DMA Library & Resource Center provide both background and current state-of-the-art industry information. We have more than 700 books and directories on direct marketing and related topics, 20 direct marketing and other business publications, 1,800 ECHO campaign case studies (the Oscars of direct marketing), over 800 mail order catalogs, and more. In addition we have our online library, DirectLINK. This reference database for direct marketers provides members with immediate access to the extensive DMA library.
DMA Store - Books & More
Our on-line catalog of over 80 publications, audiocassettes and reports will help you learn more about the management, marketing, implementation, purchasing and techniques of Direct Marketing.
Awards
DMA's Awards honor the very best direct marketing campaigns produced each year.
Events & Education
Conferences
DMA Conferences can provide you with a perfect opportunity to network with clients and vendors. You can gain exposure to new people and ideas at conferences showcasing special issues and topics including database management, interactive marketing and integrated marketing.
Seminars
DMA has developed the most comprehensive series of seminars on direct marketing techniques available. Our seminars offer you insights from leading marketing experts. These experts share their personal strategies and tactics with you - and will help you perfect your own programs.
DMA Special Interest Council Events
Topical Luncheons and workshops allow you to interact with small groups of like-minded members.
The Direct Marketing Educational Foundation
The Direct Marketing Educational Foundation serves three constituencies: college students, professors, and member companies. DMEF offers 15 - 20 programs a year, as well as teaching materials and an academic research journal, to strengthen direct and interactive marketing education and attract new talent.
Networking
Special Interest Councils
Councils are like mini-DMAs with a focus on a particular topic. Each one offers a variety of events, activities and publications targeted to specific segments of the direct marketing industry.
Affiliate Network
Regional direct marketing associations and chapters Find your nearest regional group of dynamic direct marketers who meet regularly for continuing education and training while taking advantage of the best networking around.
Subsidiaries
Benefit from our subsidiaries that cover a number of specialized interests.
- Direct Marketing Educational Foundation (DMEF) The Direct Marketing Educational Foundation's primary goals are to attract new talent and to strengthen and support direct and interactive marketing education.
- The Internet Alliance An organization of Internet policy professionals representing the Internet online industry on the state, federal and international levels
- Nonprofit Federation With more than 500 members, the DMA Nonprofit Federation is the largest organization representing nonprofits that use direct mail, telephone, and the Internet to communicate with donors, members, and the general public.
Member Company Directory
The best Rolodex in the industry. This member's only feature will allow you to search the membership database online for DMA companies and individuals.
Career Center
This highly popular service attracts many thousands of direct marketing professionals who are both offering and seeking employment. It allows you to list a marketing job, post a resume, search positions, and search for candidates or interns.
Direct Marketing Vendor Search
An online yellow pages of the leading suppliers to the direct marketing industry.
Government Regulation & Ethics
Consumer Affairs
DMA provides guidance to members and consumers on behalf of the industry. We are responsible for helping our members abide by the high standards the association sets for marketers and develop consumer and industry educational materials.
Advocacy
DMA aggressively represents all different facets of the direct marketing industry before the federal government. Whether testifying before Congress regarding pending legislation, working with oversight agencies on new regulations that could impact the industry, or mobilizing members to become advocates on a particular initiative, DMA offers its members outstanding representation before public policymakers.
DMA Political Action Committee
Direct-voice, the Political Action Committee of Direct Marketing Association, is the leading Political Action Committee focused on advancing the interests of the direct marketing industry.
Marketing Opportunities
Advertising
DMA provides a number of channels through which to market your goods and services to the marketing industry. Our online rate cards outline these channels.
DMA Member Logo
For DMA Members, the DMA member logo will identify you to your colleagues and customers as adhering to the highest standards for the industry. You can obtain the member logo online or contact DMA membership department at membership@the-dma.org.
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