Past DMA In-Company Education Clients:

Testimonial

"From our perspective at Quad Graphics, bringing DMA seminars on-site was a great experience. When our team decided to pursue the DMA Certificate in Direct Marketing, we also made the decision to hold all of the seminars on-site at our headquarters. Not only was this a wise economical move, it also made practical sense. We were able to work with each of the instructors several weeks before the seminars took place to tailor the courses. This allowed us to focus on the content that was relevant to us and made it a more worthwhile investment."

Erich Blohm
Director of Quad/Director of Marketing
Quad Graphics

Success Story

Success Story #23

Problem: A senior level executive's team was executing effective campaigns but not maximizing their profits. After discussing her concerns with Colleen, DMA's In-Company Education Consultant, the executive felt that if her team could learn how to understand the cost of acquiring and retaining a customer, they would be better able to utilize budget allocations and ultimately improve their bottom line.

Solution: Colleen brought in DMA's Direct Marketing Math and Finance instructor Bob Weinberg and upon his recommendation the seminar was customized to include the client's specific reports. By doing so the client was able to take advantage of the time, delving more deeply into company-specific issues, and then ultimately reap the benefits of their effective campaigns.

Have your team be the next in-company education success story!

© Direct Marketing Association | Privacy Statement | Share